Bering McKinley Institute

On-Demand & Live Certification Training

The Bering McKinley Institute offers 2-day leadership certification courses for Dispatch, Service, and Sales professionals.

Available delivery methods for the course and certification:

On-Demand (Coming Soon!)Live Instruction

About Bering McKinley Training Institute

At Bering McKinley, we have trained hundreds of MSP leaders and can fast-track your team’s path to more measured and profitable outcomes.  Each certification course provides the skills, knowledge, and processes that close the gaps in knowledge, teach industry best practices, and to provide step-by-step application around advanced processes and KPIs that accelerate growth and reduce unknown errors.



Choose a Bering McKinlry Training Certification Program

that best fits your needs!


Program Details:

Dispatch has often been viewed as a throw-away position. As an industry, MSP’s have hired inexperienced or inexpensive individuals to do what they have considered a “good enough” job. We at BMK know that a properly implemented dispatch role can increase productivity, relieve staff stress, thrill clients, and protect margins. The Dispatch Certification Course will prepare YOU to become a PROFESSIONAL Dispatcher. You’ll learn ticket management, PSA pro tips, understanding prioritization, deeper knowledge in key performance indicators, and how to manage your owner and your relationship with the technical staff.


Program Details:

As a Service Manager, you aim to improve your customer’s experience, resolve issues quickly, and ultimately support their business success. But the key to being a successful Service Manager isn’t just excellent technical work. In order to provide better service, you’ll want to optimize your service management delivery model—that is, you should have a hiring & compensation model, service blueprint, and KPIs in place for effective and profitable service management. This 2 day course piggybacks off the Dispatch Certification Course by looking at the way you hire, onboard, manage, and compensate your entire service delivery team. Understanding how a profitable service management model fits into your overall IT governance strategy is the first step toward streamlining operations and meeting business goals.


Program Details:

The Sales Professional Certification Course is a 12-hour course that will provide YOU with the advanced sales tools to become a sales PROFESSIONAL for finding new business and closing business. You will learn insightful sales techniques that are specific to a career sales professional such as prospecting for appointments, effective ways to prioritize opportunities, planning the day and winning the week, managing up, maximizing each meeting, best practices around the order of selling, building your brand, building momentum, what not to do, how to get that next commitment, and backing into the activities you need to hit your personal and professional targets.


Program Details:

The Sales Manager Certification Course is a 12-hour course that will provide YOU with the foundational tools to become a PROFESSIONAL Sales Manager. You will learn key information such as hiring specifics, on-boarding, planning quotas, calculating commissions, establishing key performance indicators around a proven sales process that keeps your sales team on track and ensures you hit your number. We will also address how to handle under-performing players within the team.

Meet Sarah Greller

Hi, my name is Sarah Greller and I am an MSP Service Manager that also serves as the BMK Service Manager Ambassador providing free study sessions in the evenings after class. I am available to answer questions and help course attendees study for the certification. Sign-up for my study session during your next course.


  • Two days of training with an expert instructor
  • Bering McKinley digital courseware (physical textbooks available to purchase)
  • Multi-class discounts
  • BMK Institute exam voucher
  • 90-day access to course replays
  • Course Certification upon exam and completion
  • Peer networking with other industry peers like you

Live Training Schedule


Dispatch Service Certification

Dispatch Professional Certification Training

  • September 30-October 1, 2020  – COMPLETED
  • December 14-December 15, 2020
  • April 29-April 30, 2021
  • September 29 – September 30, 2021

Service Manager Certification Training

  • October 1 – October 2, 2020  – COMPLETED
  • December 17-December 18, 2020
  • April 29 – May 1, 2021
  • September 30 – October 1, 2021

Sales Professional Certification Training

  • June 22 – June 23, 2021

Sales Manager Certification Training

  • June 25 – June 26, 2021


  • Dispatch & Service Technicians
  • Scheduling Staff Members
  • Service Leads & Managers
  • Owners who want to better understand the roles of Service & Sales
  • Sales Team Members
  • Sales Managers



Meet Our Instructors

Josh Peterson
Josh Peterson

CEO, MSP & Management Consultant

Ben Altman
Ben Altman

Sales Expert and Consultant

Stephanie Krintz
Stephanie Krintz

Application Consultant on all things ConnectWise, Dispatching & Service

Will Young
Will Young

Application Consultant, ConnectWise Guru and All things Automation

Rose Availa
Rose Availa

Applications Consultant on all things ConnectWise, Service & Sales

Jim Peterson
Jim Peterson

Former MSP Owner, Trainer & Application Consultant

Any Questions for the Team?